Since the dawn of computing 40 years ago, color has pretty much worked the same: adjust three sliders to specify red, green, and blue. It’s forced us to work with color the way a machine would understand it, not how humans intuit or painters know best. It’s something that has bugged us to no end.

Today, as part of Paper, FiftyThree is introducing  a more intuitive and beautiful way to work with color. It’s color made for humans. It’s color that is visceral. Expressive. Fun. 

I could not be more thrilled about this. We worked on this new color model for almost a year. Insights came from research articles from the 1930s, having a developer/painter like Matthew Chen on the team, hundreds of prototypes, and finding the magic between art and science. 

Sometimes the most beautiful colors are found between the shades.

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